How to avoid wasting money in facebook ad?
Making Facebook ad funnel and having an ad running on facebook might just make you losing or wasting money in just few days, and this is very frustrating. To avoid this things goanna happen it requires multiple ad creativity, emphasizing unique value propositions, to highly-targeted audience segments on different devices at different times.
Some other entrepreneur begins their Ad in facebook by showing their products and services and then drives it into their product pages. This technique might be ok but sounds very risky for having an ad running, with many audiences but they do not sure about your products and services.
What to do when 99% of your visitors aren’t ready to purchase?
making facebook ad funnel campaign
Making traffic is a must to consider at the very beginning, there are 2 options to be considered before reaching your website conversions. It is website clicks and video views this two thing can drive traffic to your site.
First Option
Some other entrepreneur begins their Ad in facebook by showing their products and services and then drives it into their product pages. This technique might be ok but sounds very risky for having an ad running, with many audiences but they do not sure about your products and services.
Second Option
Video views, making a short video about your product can attract more audiences in Facebook. We should understand that some audiences are quite having a little bit confusing when you post a picture about your product. It can help you to describe more about what you offer to them and what your product all about is.
NOTE: When making a short video it would be ok if you make it shorter as 15-20 seconds
After having traffic in your site from ad you’re running in Facebook you should identify which campaign did the audiences most interested. It is very important to focus only in the campaign that people most interested otherwise you’re wasting a money and time. This is now a lead magnet to your ad running; however there should be a case that visitors may not convert. Some other ad guru uses retargeting, this would help you to gain audiences and move back as your lead magnet. You should refine, refine and refine your campaign to have an exact targeting. Thats how your facebook ad funnel looks like.
What are the three outcomes after having a visitor in your ecommerce site?
1. Visitors should proceed to your product page and abandon it.
2. Visitors proceed to cart page then abandoning it.
3. Visitors may purchase and proceed to your purchase thank you page.
In order to handle this visitor to buy and trust your product or services, you should find a way that people may tend to be more interested about what you offer.
PRODUCT PAGE ABANDON
You should understand that you cannot quickly pull back your visitors at the moment he/she abandon it. You should consider that consequences also. To handle this you may follow a simple steps make a simple ad that state 5 reason why your product is awesome > a carousel testimonial > and having simple awards and promo.
PRODUCT PAGE ABANDON
Some visitors end up to your cart page and then abandon it for some reason. Maybe they are not ready to buy because of lacking money. This is the steps you can send them a simple gentle reminder > offer a free shipping > and your final big offer (25% off or buy 1 get 1 free).
THANK YOU PAGE
In order to gain more trust to you customer after buying your products or services, you can make a personal thank you it maybe by messaging or a simple video > build your list > ask for review and testimonial.